What Time Is Love?

Anna Franceschini
2018

TÜV, a body qualified to issue European certificates of suitability for goods and commodities, puts toys and infancy products to the test. This video, between documentary and fiction, investigates the concept of 'suitability' and wonders how high the price is for being accepted by a community.

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Still from What Time Is Love? by Anna Franceschini: a toy reindeer with sunglasses on a white table in front of a wall of white squares

Sound recording and post production by Federico Chiari.

Produced by Selador, Milano and Invisible Film, Milano with the support of Rijksakademie Van Beeldende Kunsten, Amsterdam.

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